Project

• “Umalat” is one of the leading cheese manufacturers in Russia. Company’s portfolio includes 3 federal brands: Unagrande, Pretto, Umalat.
• Company’s products are sold to federal retailers and used in cafes and restaurants across Russia.
• 2016 — present

Tasks

To increase the reputational capital of the company and to build brand awareness via modern channels of communication

Result

• Media relations: more than 120 publications per month in the leading business, industry and lifestyle media.
• Event organization for media and bloggers.
• Publications in media: Interfax, RIA Novosti, TV MIR, NTV, VGTRK, Kommersant, Vedomosti, Expert, Izvestia, Men’s Health, SNC, Domashniy Ochag.
• Press tours organization.
• PR support for events.
• Collaboration with food bloggers and bloggers with more than a million subscribers.
• Total reach: more than 19,360,000 people.