Project

• Photo-project “Thanks, No Sugar”.
• Authors: Timofey Kolesnikov and Anastasia Krivosheeva.
• The aim is to build awareness of diabetes.
• With support from multidisciplinary medical center “Clinical hospital on Yauza”.

Result

• Timofey Kolesnikov, photographer, created 10 portraits of the leading Russian actors “covered with sweets”.
• Agency’s work: project’s producing, distribution of viral videos with project’s participants, social media management, infographics for advertising and internet content, organization of the exhibition and the project’s presentation, media relations.
• Project received wide media coverage: Snob, Tatler, Metro, SNC, Buro 24/7.
• Total reach: more than 50 million people